Why subscribe?

I’ve taught 10,000+ designers (and non-designers) about the importance of design, not as an afterthought, but as the beating heart of their businesses.

Across a career spanning three decades as a designer – working for companies large (Electronic Arts) and small (The School of Design) – the answer to one question still eludes me: What is design?

Of course, I could give you a simple answer, but that answer would be outdated the moment I uttered it, the world of design and business is changing so fast.

Every week I share the lessons I’ve learned working at the edges of a constantly evolving industry as: a design consultant; and a design researcher. Join me as I focus on ‘designing design’.

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In addition to my role as the principal of The School of Design, clients I’ve worked with include: Adobe, Electronic Arts (EA) and the BBC.

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